[Other] Making Prosocial Social: The Effectiveness of Social Proof for Energy Conservation Using Social Media

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naqvi14 Post time 2024-4-27 17:31:45 | Show all posts |Read mode
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journal:Journal of the Association for Consumer Research

Authors:Bryan Bollinger; Kenneth T. Gillingham; Kelley Gullo Wight

Published date:2023-7-1

DOI:10.1086/725031

PDF link:https://www.journals.uchicago.edu/doi/pdf/10.1086/725031

Article link:http://dx.doi.org/10.1086/725031

Article Source:University of Chicago Press


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