From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

Post time 2024-4-26 18:52:41

journal：Journal of Retailing and Consumer Services

Authors：Juan Miguel Alcántara-Pilar; María Eugenia Rodriguez-López; Zoran Kalinic; Francisco Liébana-Cabanillas

Published date：2024-5-

DOI：10.1016/j.jretconser.2024.103709

PDF link：https://www.sciencedirect.com/sc ... 969698924000055/pdf

Article link：http://dx.doi.org/10.1016/j.jretconser.2024.103709

Article Source：Elsevier BV。

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Post time 2024-4-26 18:52:42

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[Elsevier] From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

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