[Emerald] What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument

athayaachira56 Post time 2024-4-26 12:42:28 | Show all posts |Read mode
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journal:Journal of Islamic Marketing

Authors:Shofiya Yusri Salma; Hendy Mustiko Aji

Published date:2023-4-4

DOI:10.1108/jima-04-2021-0128

PDF link:https://www.emerald.com/insight/ ... -2021-0128/full/xml

Article link:http://dx.doi.org/10.1108/jima-04-2021-0128

Article Source:Emerald


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nasrul Post time 2024-4-26 12:42:29 | Show all posts

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