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[Taylor&Francis] In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption

Researcher15 Post time 2024-4-26 10:37:11 | Show all posts |Read mode
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journal：Journal of Global Marketing

Authors：Xia Wang; Ning Fu; Yiding Li; Dong Liu

Published date：--

DOI：10.1080/08911762.2024.2319608

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/08911762.2024.2319608

Article link：http://dx.doi.org/10.1080/08911762.2024.2319608

Article Source：Informa UK Limited。


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Georgee Junior Member
2024-4-26
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Georgee Post time 2024-4-26 10:37:12 | Show all posts

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