[Elsevier] How marketing strategy, perceived value and brand image influence WOM outcomes¡ªThe sharing economy perspective

Tramcsc Post time 2024-4-26 03:32:31 | Show all posts |Read mode
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journal£ºJournal of Retailing and Consumer Services

Authors£ºYung-Chuan Huang

Published date£º2022-9-

DOI£º10.1016/j.jretconser.2022.103071

PDF link£ºhttps://www.sciencedirect.com/sc ... 969698922001643/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.jretconser.2022.103071

Article Source£ºElsevier BV¡£


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vero08 Post time 2024-4-26 03:32:32 | Show all posts

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