[Other] How Charitable Appeals Shape Donors¡¯ Donation Choices

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rahulranjan Post time 2024-4-25 12:25:19 | Show all posts |Read mode
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journal£ºJournal of Advertising Research

Authors£ºJihao Hu; Tongmao Li; Zhimin Zhou

Published date£º2024-3-

DOI£º10.2501/jar-2024-002

PDF link£ºhttps://syndication.highwire.org/content/doi/10.2501/JAR-2024-002

Article link£ºhttp://dx.doi.org/10.2501/jar-2024-002

Article Source£ºWARC Limited¡£


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