[Elsevier] Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation

Researcher15 Post time 2024-4-25 00:10:52 | Show all posts |Read mode
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journal£ºJournal of Business Research

Authors£ºHoucine Akrout; Mona Mrad

Published date£º2023-1-

DOI£º10.1016/j.jbusres.2022.08.053

PDF link£ºhttps://www.sciencedirect.com/sc ... 148296322007421/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.jbusres.2022.08.053

Article Source£ºElsevier BV¡£


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ViviDugatto Post time 2024-4-25 00:10:53 | Show all posts

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