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[Taylor&Francis] How Do Influencers Moderate Purchase Motives? An Application of S-O-R Model to Assess the Effects of Reviewers’ Rating on Online Purchase

nghabibi Post time 2024-4-24 09:44:48 | Show all posts |Read mode
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journal：Journal of Promotion Management

Authors：Sudhir Rana; Sudin Bag; Indrajit Ghosal; Bikram Prasad

Published date：2023-11-17

DOI：10.1080/10496491.2023.2216292

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2216292

Article link：http://dx.doi.org/10.1080/10496491.2023.2216292

Article Source：Informa UK Limited。


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