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[Elsevier] Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

Billynguyen Post time 2024-4-24 06:36:27 | Show all posts |Read mode
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journal£ºJournal of Business Research

Authors£ºPei-San Lo; Yogesh K. Dwivedi; Garry Wei-Han Tan; Keng-Boon Ooi; Eugene Cheng-Xi Aw; Bhimaraya Metri

Published date£º2022-8-

DOI£º10.1016/j.jbusres.2022.04.013

PDF link£ºhttps://www.sciencedirect.com/sc ... 148296322003496/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.jbusres.2022.04.013

Article Source£ºElsevier BV¡£


Remark£º

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wask Intermediate member
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