[Elsevier] Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

Rim_Gafsi Post time 2024-4-23 20:45:22 | Show all posts |Read mode
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journal£ºIndustrial Marketing Management

Authors£ºMd Afnan Hossain; Raj Agnihotri; Md Rifayat Islam Rushan; Muhammad Sabbir Rahman; Sumaiya Farhana Sumi

Published date£º2022-10-

DOI£º10.1016/j.indmarman.2022.08.017

PDF link£ºhttps://www.sciencedirect.com/sc ... 019850122002012/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.indmarman.2022.08.017

Article Source£ºElsevier BV¡£


Remark£º

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susmitbasu Post time 2024-4-23 20:45:23 | Show all posts

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