[Emerald] Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view

docjoker Post time 2024-4-23 13:27:39 | Show all posts |Read mode
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journal£ºAsia-Pacific Journal of Business Administration

Authors£ºThamaraiselvan Natarajan; Jayadevan Geetha Raveendran Nair; Jegan Jayapal

Published date£º2024-2-2

DOI£º10.1108/apjba-03-2022-0130

PDF link£ºhttps://www.emerald.com/insight/ ... -2022-0130/full/xml

Article link£ºhttp://dx.doi.org/10.1108/apjba-03-2022-0130

Article Source£ºEmerald¡£


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Azraai1511 Post time 2024-4-23 13:27:40 | Show all posts

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