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[Taylor&Francis] The Impact of Nostalgia on Brand Resurrection and Iconness: The Importance of Being Local

dalinh_3107 Post time 2024-4-20 17:23:43 | Show all posts |Read mode
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journal£ºJournal of Global Marketing

Authors£ºBeatriz Gonzalez-Cavazos; Claudia Quintanilla; Edgardo Ayala

Published date£º2023-10-20

DOI£º10.1080/08911762.2023.2248472

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/08911762.2023.2248472

Article link£ºhttp://dx.doi.org/10.1080/08911762.2023.2248472

Article Source£ºInforma UK Limited¡£


Remark£º

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Georgee Junior Member
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Georgee Post time 2024-4-20 17:23:44 | Show all posts

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