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[Taylor&Francis] Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study

Hinata-k Post time 2024-4-19 23:46:56 | Show all posts |Read mode
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journal£ºJournal of International Consumer Marketing

Authors£ºSubarna Nandy; Neena Sondhi; Himanshu Joshi

Published date£º2024-1-

DOI£º10.1080/08961530.2023.2195692

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/08961530.2023.2195692

Article link£ºhttp://dx.doi.org/10.1080/08961530.2023.2195692

Article Source£ºInforma UK Limited¡£


Remark£º

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