[SAGE] An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

rizatams Post time 2024-4-19 16:11:09 | Show all posts |Read mode
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journal£ºGlobal Business Review

Authors£ºEliza Sharma; Sathish Mahendran; N. L. Balasudarsun

Published date£º--

DOI£º10.1177/09721509231152020

PDF link£ºhttp://journals.sagepub.com/doi/pdf/10.1177/09721509231152020

Article link£ºhttp://dx.doi.org/10.1177/09721509231152020

Article Source£ºSAGE Publications¡£


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metastock Post time 2024-4-19 16:11:10 | Show all posts

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