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[SAGE] Let¡¯s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

rifkyfrisnanda Post time 2024-4-19 01:48:21 | Show all posts |Read mode
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journal£ºCommunication & Sport

Authors£ºQingru Xu; Hanyoung Kim; Andrew C. Billings

Published date£º2022-4-

DOI£º10.1177/21674795211067819

PDF link£ºhttp://journals.sagepub.com/doi/pdf/10.1177/21674795211067819

Article link£ºhttp://dx.doi.org/10.1177/21674795211067819

Article Source£ºSAGE Publications¡£


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vianney_av Junior Member
2024-4-19
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vianney_av Post time 2024-4-19 01:48:22 | Show all posts

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