[Taylor&Francis] The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness

rifkyfrisnanda Post time 2024-4-19 00:00:06 | Show all posts |Read mode
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journal£ºJournal of Marketing Communications

Authors£ºAlcina Gaspar Ferreira; C¨¢tia Fernandes Crespo; F¨¢bio Matos Ribeiro; Patr¨ªcia Barreiros

Published date£º--

DOI£º10.1080/13527266.2024.2318696

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2318696

Article link£ºhttp://dx.doi.org/10.1080/13527266.2024.2318696

Article Source£ºInforma UK Limited¡£


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Georgee Post time 2024-4-19 00:00:07 | Show all posts

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