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[Taylor&Francis] Customer perceived integrated marketing communications: A segmentation of the soda market

juju77 Post time 2024-4-18 09:21:39 | Show all posts |Read mode
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journal£ºJournal of Marketing Communications

Authors£ºFrancisco Suay-P¨¦rez; Gabriel I. Penagos-Londono; Lucia Porcu; Felipe Ruiz-Moreno

Published date£º2022-5-19

DOI£º10.1080/13527266.2021.1915853

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.1915853

Article link£ºhttp://dx.doi.org/10.1080/13527266.2021.1915853

Article Source£ºInforma UK Limited¡£


Remark£º

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George Senior Member
2024-4-18
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George Post time 2024-4-18 09:21:40 | Show all posts

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