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[Taylor&Francis] Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

juju77 Post time 2024-4-18 09:20:30 | Show all posts |Read mode
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journal£ºJournal of Marketing Communications

Authors£ºAntonio C. Pisicchio; Ana Maria Machado Toaldo

Published date£º2021-10-3

DOI£º10.1080/13527266.2020.1759121

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1759121

Article link£ºhttp://dx.doi.org/10.1080/13527266.2020.1759121

Article Source£ºInforma UK Limited¡£


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George Senior Member
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