[Elsevier] The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement

ngngmiah0903 Post time 2024-4-17 23:09:11 | Show all posts |Read mode
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journal£ºEconomic Analysis and Policy

Authors£ºYing Zhou; Wenmin Huang

Published date£º2023-6-

DOI£º10.1016/j.eap.2023.02.005

PDF link£ºhttps://www.sciencedirect.com/sc ... 313592623000164/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.eap.2023.02.005

Article Source£ºElsevier BV¡£


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yvince22 Post time 2024-4-17 23:09:12 | Show all posts

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