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[Wiley] Masstige marketing in 2023 and beyond: An introduction to the special issue on masstige marketing

juhi01 Post time 2024-4-17 21:04:36 | Show all posts |Read mode
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journal£ºInternational Journal of Consumer Studies

Authors£ºAnandakuttan B. Unnithan; Michel Laroche; Ajay Kumar

Published date£º2024-3-

DOI£º10.1111/ijcs.13018

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.13018

Article link£ºhttp://dx.doi.org/10.1111/ijcs.13018

Article Source£ºWiley¡£


Remark£º

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4597237090 Post time 2024-4-17 21:04:37 | Show all posts

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