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[Taylor&Francis] When media matters: the role of media richness and naturalness on purchase intentions within influencer marketing

ashrafauzi Post time 2024-4-17 19:12:39 | Show all posts |Read mode
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journal£ºJournal of Strategic Marketing

Authors£ºDavid Chidiac; Jana Bowden

Published date£º2023-8-18

DOI£º10.1080/0965254x.2022.2062037

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/0965254X.2022.2062037

Article link£ºhttp://dx.doi.org/10.1080/0965254x.2022.2062037

Article Source£ºInforma UK Limited¡£


Remark£º

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