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[Emerald] How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

Huyenhehe Post time 2024-4-17 16:54:03 | Show all posts |Read mode
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journal£ºInternational Journal of Web Information Systems

Authors£ºJunlan Ming; Zeng Jianqiu; Muhammad Bilal; Umair Akram; Mingyue Fan

Published date£º2021-9-6

DOI£º10.1108/ijwis-02-2021-0012

PDF link£ºhttps://www.emerald.com/insight/ ... -2021-0012/full/xml

Article link£ºhttp://dx.doi.org/10.1108/ijwis-02-2021-0012

Article Source£ºEmerald¡£


Remark£º

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metastock Junior Member
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metastock Post time 2024-4-17 16:54:04 | Show all posts

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