[Other] Disentangling the Impact of Omnichannel Integration on Consumer Behavior in Integrated Sales Channels

ResearchRover Post time 2024-4-17 15:32:26 | Show all posts |Read mode

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journal：MIS Quarterly

Authors：Manuel Trenz; Daniel J. Veit; Chee-Wee Tan

Published date：2020-9-1

DOI：10.25300/misq/2020/14121

Article link：http://dx.doi.org/10.25300/misq/2020/14121

Article Source：MIS Quarterly。

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metastock Senior Member

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metastock Post time 2024-4-17 15:32:27 | Show all posts

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[Other] Disentangling the Impact of Omnichannel Integration on Consumer Behavior in Integrated Sales Channels