[Other] La r¨¦volution d¨¦vorera-t-elle ses enfants ? L¡¯impact de l¡¯IA g¨¦n¨¦rative et interactive sur le marketing op¨¦rationnel et strat¨¦gique

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yassirche Post time 2024-4-17 07:46:52 | Show all posts |Read mode
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journal£ºD¨¦cisions Marketing

Auteurs£ºRaoul V. K¨¹bler

Date de publication£º2024-1-25

DOI£º10.3917/dm.112.0127

Lien de l'article£ºhttp://dx.doi.org/10.3917/dm.112.0127

Source de l'article : CAIRN .


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