[Other] L¡¯intelligence artificielle au service de la prise de d¨¦cision en marketing

yassirche Post time 2024-4-17 07:39:18 | Show all posts |Read mode
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journal£ºD¨¦cisions Marketing

Auteurs£ºJulien Cloarec; Sandrine Mac¨¦ ; Koen Pauwels

Date de publication£º2024-1-25

DOI£º10.3917/dm.112.0005

Lien vers l'article£ºhttp://dx.doi.org/10.3917/dm.112.0005

Source de l'article : CAIRN .


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Akoni01S22 Post time 2024-4-17 07:39:19 | Show all posts

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