journal£ºEuropean Journal of Marketing
Authors£ºBilwa Deshpande; Puneet Kaur; Alberto Ferraris; Dorra Yahiaoui; Amandeep Dhir
Published date£º2023-11-23
DOI£º10.1108/ejm-08-2021-0659
PDF link£ºhttps://www.emerald.com/insight/ ... -2021-0659/full/xml
Article link£ºhttp://dx.doi.org/10.1108/ejm-08-2021-0659
Article Source£ºEmerald¡£
Remark£º |