[Emerald] Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective

dalinh_3107 Post time 2024-3-29 19:08:48 | Show all posts |Read mode
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journal£ºAsia Pacific Journal of Marketing and Logistics

Authors£ºShu-Chiung Lin; Hsiao-Ting Tseng; Farid Shirazi; Nick Hajli; Pei-Tzu Tsai

Published date£º2023-5-26

DOI£º10.1108/apjml-12-2021-0903

PDF link£ºhttps://www.emerald.com/insight/ ... -2021-0903/full/xml

Article link£ºhttp://dx.doi.org/10.1108/apjml-12-2021-0903

Article Source£ºEmerald¡£


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