[Emerald] Influencer marketing: purchase intention and its antecedents

elfi_liu Post time 2024-3-29 11:49:49 | Show all posts |Read mode
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journal£ºMarketing Intelligence & Planning

Authors£ºYi Li; Yangying Peng

Published date£º2021-9-30

DOI£º10.1108/mip-04-2021-0104

PDF link£ºhttps://www.emerald.com/insight/ ... -2021-0104/full/xml

Article link£ºhttp://dx.doi.org/10.1108/mip-04-2021-0104

Article Source£ºEmerald¡£


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apurbamitra Post time 2024-3-29 11:49:50 | Show all posts

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