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[Elsevier] The role of influencer每follower congruence in the relationship between influencer marketing and purchase behaviour

elfi_liu Post time 2024-3-29 11:48:32 | Show all posts |Read mode
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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩDominyka Venciute; Ieva Mackeviciene; Marius Kuslys; Ricardo Fontes Correia

Published dateㄩ2023-11-

DOIㄩ10.1016/j.jretconser.2023.103506

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698923002539/pdf

Article linkㄩhttp://dx.doi.org/10.1016/j.jretconser.2023.103506

Article SourceㄩElsevier BV﹝


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Victor90 Junior Member
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