[Elsevier] Social media celebrities and new world order. What drives purchasing behavior among social media followers?

uynnjoy Post time 2024-3-28 22:05:42 | Show all posts |Read mode
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journal£ºJournal of Retailing and Consumer Services

Authors£ºHamza Kaka Abdul Wahab; Meng Tao; Anushree Tandon; Muhammad Ashfaq; Amandeep Dhir

Published date£º2022-9-

DOI£º10.1016/j.jretconser.2022.103076

PDF link£ºhttps://www.sciencedirect.com/sc ... 969698922001692/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.jretconser.2022.103076

Article Source£ºElsevier BV¡£


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Victor90 Post time 2024-3-28 22:05:43 | Show all posts

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