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[Elsevier] Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

nguyennganhaaa Post time 2024-3-28 21:35:50 | Show all posts |Read mode
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journal£ºJournal of Retailing and Consumer Services

Authors£ºYi Bu; Joy Parkinson; Park Thaichon

Published date£º2022-5-

DOI£º10.1016/j.jretconser.2021.102904

PDF link£ºhttps://www.sciencedirect.com/sc ... 969698921004707/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.jretconser.2021.102904

Article Source£ºElsevier BV¡£


Remark£º

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