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[Emerald] To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases

Huyenhehe Post time 2024-3-28 17:12:11 | Show all posts |Read mode
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journal£ºJournal of Research in Interactive Marketing

Authors£ºImam Salehudin; Frank Alpert

Published date£º2022-12-6

DOI£º10.1108/jrim-02-2021-0053

PDF link£ºhttps://www.emerald.com/insight/ ... -2021-0053/full/xml

Article link£ºhttp://dx.doi.org/10.1108/jrim-02-2021-0053

Article Source£ºEmerald¡£


Remark£º

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panagmokos Junior Member
2024-3-28
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panagmokos Post time 2024-3-28 17:12:12 | Show all posts

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