Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship

Post time 2022-4-3 00:15:18

journal：Handbook of Research on Technology Applications for Effective Customer Engagement

Authors：Hayat Ayar Senturk

Published date：2021--

DOI：10.4018/978-1-7998-4772-4.ch013

Article link：http://dx.doi.org/10.4018/978-1-7998-4772-4.ch013

Article Source：IGI Global。

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Post time 2022-4-3 00:15:19

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