Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty

Post time 2023-5-27 03:18:50

journal：Journal of Relationship Marketing

Authors：Amy Wong

Published date：2023-4-3

DOI：10.1080/15332667.2023.2173937

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/15332667.2023.2173937

Article link：http://dx.doi.org/10.1080/15332667.2023.2173937

Article Source：Informa UK Limited。

Remark：

Post time 2023-5-27 03:18:51

Please adopt

[Taylor&Francis] Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty