Seamless experience in the context of omnichannel shopping： scale development and empirical validation

Post time 2022-9-13 08:14:16

journal：Journal of Retailing and Consumer Services

Authors：Ya Ping Chang; Jingwen Li

Published date：2022-1-

DOI：10.1016/j.jretconser.2021.102800

Article link：http://dx.doi.org/10.1016/j.jretconser.2021.102800

Article Source：Elsevier BV。

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[Elsevier] Seamless experience in the context of omnichannel shopping： scale development and empirical validation

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