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[Taylor&Francis] Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions

upando Post time 2024-5-10 16:05:22 | Show all posts |Read mode
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journal£ºJournal of Marketing Management

Authors£ºMarcus Wilcox Hemais; La¨ªs Rodrigues

Published date£º2023-6-13

DOI£º10.1080/0267257x.2023.2211592

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/0267257X.2023.2211592

Article link£ºhttp://dx.doi.org/10.1080/0267257x.2023.2211592

Article Source£ºInforma UK Limited¡£


Remark£º

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Georgee Junior Member
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