[Emerald] Muslim consumers¡¯ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study

amima Post time 2024-5-10 14:26:18 | Show all posts |Read mode
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journal£ºJournal of Islamic Marketing

Authors£ºMunazza Saeed; Zarina Waheed; Aysha Karamat Baig; Ilhaamie Abdul Ghani Azmi

Published date£º2023-5-11

DOI£º10.1108/jima-11-2019-0229

PDF link£ºhttps://www.emerald.com/insight/ ... -2019-0229/full/xml

Article link£ºhttp://dx.doi.org/10.1108/jima-11-2019-0229

Article Source£ºEmerald¡£


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Akoni01S22 Post time 2024-5-10 14:26:19 | Show all posts

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