[Other] Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater

LCR24 Post time 2024-5-10 11:23:32 | Show all posts |Read mode
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Edited by LCR24 at 2024-5-13 04:28

"Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater."

Journal: Journal of Marketing Analytics

Autors: Ali Kara, John E. Spillan & Christine Bell

Published date: 17 January 2024

DOI: https://doi.org/10.1057/s41270-023-00280-0

Link: https://link.springer.com/article/10.1057/s41270-023-00280-0

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pabloescobar Post time 2024-5-10 11:23:33 | Show all posts

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