Edited by LCR24 at 2024-5-13 04:28
"Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater."
Journal: Journal of Marketing Analytics
Autors: Ali Kara, John E. Spillan & Christine Bell
Published date: 17 January 2024
DOI: https://doi.org/10.1057/s41270-023-00280-0
Link: https://link.springer.com/article/10.1057/s41270-023-00280-0
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