[Emerald] How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment

naqvi14 Post time 2024-5-10 01:58:05 | Show all posts |Read mode
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journal£ºJournal of Research in Interactive Marketing

Authors£ºZhucheng Shao

Published date£º2024-5-3

DOI£º10.1108/jrim-08-2023-0277

PDF link£ºhttps://www.emerald.com/insight/ ... -2023-0277/full/xml

Article link£ºhttp://dx.doi.org/10.1108/jrim-08-2023-0277

Article Source£ºEmerald¡£


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green69 Post time 2024-5-10 01:58:06 | Show all posts

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