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[Elsevier] Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance

rahulranjan Post time 2024-5-8 12:56:35 | Show all posts |Read mode
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journal£ºIndustrial Marketing Management

Authors£ºShilpi Jain; Sriparna Basu; Yogesh K. Dwivedi

Published date£º2024-5-

DOI£º10.1016/j.indmarman.2024.04.013

PDF link£ºhttps://www.sciencedirect.com/sc ... 019850124000695/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.indmarman.2024.04.013

Article Source£ºElsevier BV¡£


Remark£º

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Betjei Senior Member
2024-5-8
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Betjei Post time 2024-5-8 12:56:36 | Show all posts

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