[Wiley] Measuring consumer©\based brand equity of prestigious mass brands using masstige mean score scale

juhi01 Post time 2024-5-6 17:29:43 | Show all posts |Read mode
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journal£ºInternational Journal of Consumer Studies

Authors£ºBalgopal Singh

Published date£º2024-1-

DOI£º10.1111/ijcs.12839

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.12839

Article link£ºhttp://dx.doi.org/10.1111/ijcs.12839

Article Source£ºWiley¡£


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George Post time 2024-5-6 17:29:44 | Show all posts

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