[Emerald] Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs

kimsunwoo3 Post time 2024-5-4 21:37:15 | Show all posts |Read mode
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journal£ºReview of Marketing Research

Authors£ºJohn R. Hauser; Zelin Li; Chengfeng Mao

Published date£º2023-3-13

DOI£º10.1108/s1548-643520230000020007

PDF link£ºhttps://www.emerald.com/insight/ ... 0000020007/full/xml

Article link£ºhttp://dx.doi.org/10.1108/s1548-643520230000020007

Article Source£ºEmerald Publishing Limited¡£


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Denitrio Post time 2024-5-4 21:37:16 | Show all posts

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