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[Taylor&Francis] Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

naqvi14 Post time 2024-5-4 16:36:50 | Show all posts |Read mode
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journal£ºJournal of Advertising

Authors£ºRoobina Ohanian

Published date£º1990-10-

DOI£º10.1080/00913367.1990.10673191

PDF link£ºhttp://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Article link£ºhttp://dx.doi.org/10.1080/00913367.1990.10673191

Article Source£ºInforma UK Limited¡£


Remark£º

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RJBV11 Senior Member
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RJBV11 Post time 2024-5-4 16:36:51 | Show all posts

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