journal£ºPromoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Authors£ºPretty Bhalla; Shikha Goyal; Sayeed Zafar
Published date£º2022-12-9
DOI£º10.4018/978-1-6684-5897-6.ch011
PDF link£ºhttps://www.igi-global.com/viewtitle.aspx?TitleId=314510
Article link£ºhttp://dx.doi.org/10.4018/978-1-6684-5897-6.ch011
Article Source£ºIGI Global¡£
Remark£º |