[Emerald] Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers¡¯ well-being

@mohsin123 Post time 2024-5-3 15:00:43 | Show all posts |Read mode
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journal£ºMarketing Intelligence & Planning

Authors£ºMojtaba Barari

Published date£º2023-11-7

DOI£º10.1108/mip-05-2023-0191

PDF link£ºhttps://www.emerald.com/insight/ ... -2023-0191/full/xml

Article link£ºhttp://dx.doi.org/10.1108/mip-05-2023-0191

Article Source£ºEmerald¡£


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Mugaahed Post time 2024-5-3 15:00:44 | Show all posts

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