journal£ºThe Impact of Digitalization on Current Marketing Strategies
Authors£ºGiulia Pavone; Kathleen Desveaud
Published date£º2024-3-14
DOI£º10.1108/978-1-83753-686-320241001
PDF link£ºhttps://www.emerald.com/insight/ ... -320241001/full/xml
Article link£ºhttp://dx.doi.org/10.1108/978-1-83753-686-320241001
Article Source£ºEmerald Publishing Limited¡£
Remark£º |