[Emerald] Strategic Implications of Chatbots in Marketing: Exploring Applications and Factors of Customer Acceptance

Khaleel82 Post time 2024-5-3 05:54:06 | Show all posts |Read mode
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journal£ºThe Impact of Digitalization on Current Marketing Strategies

Authors£ºGiulia Pavone; Kathleen Desveaud

Published date£º2024-3-14

DOI£º10.1108/978-1-83753-686-320241001

PDF link£ºhttps://www.emerald.com/insight/ ... -320241001/full/xml

Article link£ºhttp://dx.doi.org/10.1108/978-1-83753-686-320241001

Article Source£ºEmerald Publishing Limited¡£


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kiancc Post time 2024-5-3 05:54:07 | Show all posts

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