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[Elsevier] Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

majdi152 Post time 2024-5-3 04:36:06 | Show all posts |Read mode
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journal£ºInternational Journal of Information Management

Authors£ºNir Kshetri; Yogesh K. Dwivedi; Thomas H. Davenport; Niki Panteli

Published date£º2024-4-

DOI£º10.1016/j.ijinfomgt.2023.102716

PDF link£ºhttps://www.sciencedirect.com/sc ... 26840122300097X/pdf

Article link£ºhttp://dx.doi.org/10.1016/j.ijinfomgt.2023.102716

Article Source£ºElsevier BV¡£


Remark£º

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septicemia Junior Member
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