[IGI] Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry

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Ines123 Post time 2024-5-3 04:34:22 | Show all posts |Read mode
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journal£ºAdvances in Business Information Systems and Analytics

Authors£ºRuth Sabina Francis; Sumitha Anantharajah; Sarthak Sengupta; Amrik Singh

Published date£º2024-1-24

DOI£º10.4018/979-8-3693-0815-8.ch004

PDF link£ºhttps://www.igi-global.com/viewtitle.aspx?TitleId=337710

Article link£ºhttp://dx.doi.org/10.4018/979-8-3693-0815-8.ch004

Article Source£ºIGI Global¡£


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