[Other] Credibility to attract, trust to stay: the mediating role of trust in improving brand congruence in sports services

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rpriyanka Post time 2024-5-2 20:20:23 | Show all posts |Read mode

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Edited by rpriyanka at 2024-5-3 11:58

journal：European J. of International Management

Authors：María González Serrano; Mario Alguacil; Ana Gómez Tafalla; Rómulo Jacobo González García; Sergio Aguado Berenguer

Published date：2020--

DOI：10.1504/ejim.2020.10029421

PDF link：http://www.inderscienceonline.co ... /EJIM.2020.10029421

Article link：http://dx.doi.org/10.1504/ejim.2020.10029421

Article Source：Inderscience Publishers。

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[Other] Credibility to attract, trust to stay: the mediating role of trust in improving brand congruence in sports services