[Wiley] To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well©\being and brand purchase intention

rpriyanka Post time 2024-5-1 23:30:14 | Show all posts |Read mode
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journal£ºPsychology & Marketing

Authors£ºPauline Claeys; Karine Charry; Tina Tessitore

Published date£º2024-1-

DOI£º10.1002/mar.21920

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21920

Article link£ºhttp://dx.doi.org/10.1002/mar.21920

Article Source£ºWiley¡£


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George Post time 2024-5-1 23:30:15 | Show all posts

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